The E-Myth Revisited presents Michael E. Gerber's argument that the common "entrepreneurial myth"—the belief that people who start businesses are automatically entrepreneurs—often dooms small businesses. Gerber, a small business consultant and author, explains how assumptions, expectations, and technical expertise can interfere with actually running a successful business.
Gerber walks through the life of a business from entrepreneurial infancy through adolescent growing pains to a mature entrepreneurial perspective. He shows how to apply lessons of franchising to any business and emphasizes the vital distinction between working on your business and working in your business.
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Book focuses on practical business organization and the common mistakes made by small business founders. Much of the setup centers on the distinction between technical work and the managerial perspective required to run a business. The book emphasizes stages of business development and the applicability of franchising principles to nonfranchise companies. This may appeal more to readers interested in concrete, operational guidance for growing a small business rather than to those seeking theory or motivational narrative.
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G-NRIS™ identifies The E-Myth Revisited primarily as Business, Entrepreneurship, and Self-Help. Its strongest themes include Small Business Management, Entrepreneurial Growth, and Work-Life Balance. Prominent narrative patterns include Business Life Cycle, Technician vs Entrepreneur, and Franchise Model Application.
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