The Art of Negotiation

The author describes becoming a professional negotiator at age 23 and, within 12 months, negotiating million-dollar deals single-handedly. He says negotiating skills transferred into personal life, and cites everyday situations such as buying a home, budgeting for a wedding, and buying a car where those skills apply. The book promises insider tips, fundamentals for setting clear objectives, techniques to overcome obstacles and turn no into yes, and guidance on building long-term relationships. It also includes practical advice and real-world scenarios intended to give readers confidence to handle negotiations for themselves or on behalf of a business.